For Individuals, Dr. Tan Morales

Maybe it's a diagnosis. A marriage coming apart. A child who needs more than you have left at the end of the day. A parent slipping. Or a quieter thing, the question of whether any of this is what you were actually for.

You've been the first or the only in enough rooms that you learned early to arrive composed. So you do. Every day. And it works, right up until the day it costs more than it returns.

That's the person I'm for. Not "leaders" in general. That one.

Most executive coaching treats you like a brain on a stick. It optimizes your influence and your executive presence and never once asks what you drove home carrying. I'm not interested in that version of the work.

Why I can sit across from you

I built the machine that decides who rises.

Nearly two decades in Human Resources, fourteen of them inside Fortune 1000 and Global 500 organizations doing this work at scale. VP of Global Talent Management at Equifax, 20,000 workers across 26 countries, where I built a leadership institute developing 2,000 leaders a year and moved retention up 21%. Ten years at Randstad leading organizational development, including an assignment at global headquarters in the Netherlands.

So when you ask me why you didn't get the role, I'm not theorizing. I have been in the room where that decision gets made. Many times. From the inside.

I'm trained to go where that conversation lives.

Four degrees: a doctorate in organizational leadership, an MBA, a master's in career counseling, and a bachelor's in finance and accounting. The career counseling degree is the one people don't expect, and it's why I can follow you past the org chart into what's actually driving the pattern.

What tells me when we've reached the edge of what coaching should touch is nearly two decades of watching what actually derails senior people. I will say so when we get there. Plenty of coaches can't see that line, and the ones who can't will keep coaching you past it.

I've carried it myself.

My father was a brilliant immigrant with a photographic memory, living with schizophrenia. My mother raised me alone, and I grew up with no siblings and no safety net. I was the first in my family to finish college, on a full academic ride. Since then: cancer. Divorce. Two children, one of them medically fragile. An assignment abroad, far from anyone who knew me.

None of that happened instead of my career. It happened during it. I was running global talent strategy while my own life was on fire, and I did not put either one down.

Read the full story

How we'd work

Six ways in.

Every one of them starts with the same free thirty minutes, because neither of us should commit to this without meeting first.

Start here · 30 minutes · no cost

A laser coaching call

Not a sales call. Bring one real thing: the decision you keep circling, the conversation you haven't had, the role you didn't get. We'll work on it for half an hour. If it's useful and you want more, we'll talk about that at the end. If it isn't, you've lost thirty minutes and gained a clear answer.

Free

30 minutes

Book the call

Four sessions

Launch: the Clarity Intensive

For a specific decision or a season that needs resolving, not a year of general development. Four sessions to get the thing named, owned, and moving.

Four 60-minute sessions
The Flourishing Snapshot with a full debrief
Between-session access by email
A written plan you keep

$1,800

Four sessions

Start with a call

Twelve weeks

Transform: the Momentum Program

The full arc of the method: See, Own, Release, Align, Bloom, with the time to actually move through it. For the leader who has been circling the same pattern for years and is finally ready to change the architecture rather than the effort.

Twelve weekly sessions
The Flourishing Snapshot at intake and at close, so you see the movement
Session prep and reflection tools under each of the five steps
Direct access between sessions

$5,400

Twelve weeks

Start with a call

Six or twelve months

Executive Partnership

Ongoing counsel for a leader in a seat where the stakes are high and the honest conversations are few. Twice-monthly sessions, on-call between them, and the option of stakeholder interviews or a 360 where the picture needs more than your own account of it.

Twice-monthly sessions
On-call access for the moments that don't wait
Optional 360 or stakeholder interviews
Frequently sponsored by the employer; I can help structure that

$12,000

Six months · $21,000 for twelve

Start with a call

Small group

The Cohort

Eight to ten leaders, running the method together over twelve weeks. What makes it work is the discovery that the other people in the room are carrying something too, and have been performing the same composure you have.

Twelve weeks, small group
One private session with me
The Flourishing Snapshot and a group debrief

$2,700

Per member

Join the next cohort

In person

Retreats

A private intensive for one leader, or a small group of eight to twelve. A day or two out of your life, somewhere you can hear yourself think, with the method run start to finish. This is where the work that takes twelve weeks by phone takes a weekend.

Private intensive: one leader, one day, built around you
Small-group retreat, eight to twelve, two days
Private group retreat, your team or your circle, designed to your brief

$2,950

Small group, per person
Private day from $5,500

Ask about dates

The Candidacy

Interview prep & placement strategy.

You're up for a role, or you should be. I spent fourteen years inside the rooms where those decisions get made: who advances, who gets the offer, and what quietly disqualifies a candidate who looked perfect on paper. When we prepare your candidacy, you're not rehearsing answers. You're being prepared by someone who has sat on the deciding side of the table.

Three sessions

The Interview Intensive

For a live process with a date on the calendar. We pressure-test your story, build your answer bank around the questions behind the questions, and rehearse until composed is what you are, not what you're performing.

Three 60-minute working sessions, scheduled around your process
Mock interviews with direct, specific feedback of the kind panels won't give you
A story bank of the six answers that carry any senior interview
Rapid access between rounds while the process is live

$1,500

Three sessions

Start now, processes move fast

Six weeks

Placement Strategy: the Candidacy Partnership

End-to-end preparation for a C-suite or board-level candidacy. We build the full case for you as the answer to the role: your positioning, your materials, your stakeholder map, every interview round, through to the offer conversation.

Candidacy narrative and positioning: why you, why this seat, why now
The Candidacy Case: a designed, search-firm-ready document mapping your qualifications against the role's actual requirements, section by section
Objection strategy: we name the concern the committee is quietly holding and answer it on paper before they ask it in the room
Executive materials refreshed to match: CV, board bio, references brief
Stakeholder mapping and round-by-round preparation, including panel and board formats
Offer and compensation counsel when it lands

$4,500

Six weeks, one candidacy

Talk about your candidacy

Being straight with you

What this is, and what it isn't.

Coaching is not counseling, consulting, or mentoring. I'm not going to diagnose you, and I'm not going to hand you my answer to your life. What I bring is a method and an honest room; you bring the raw material.

Some of what people bring to coaching belongs somewhere else. I've spent nearly two decades close enough to senior leaders to know the difference, and I will say so plainly if we get there, rather than coaching you past a line you shouldn't be coached past.

I hold a doctorate in organizational leadership, an MBA, a master's in career counseling, and a BBA in finance and accounting, and I am a Certified Personal and Executive Coach through The CaPP Institute. I practice in accordance with the ICF Code of Ethics. If you are in crisis, please contact a licensed mental health professional. In the U.S., call or text 988.